Programmatic
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Video Growth and Programmatic Resurgence: Key Stats from IAB Europe’s AdEx Report
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At last week’s Interact conference in Brussels, IAB Europe released the latest edition of its AdEx Benchmark report, covering ad spend and trends ...

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Empowering businesses for a future that is conversational, personal, and agentic
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At Microsoft Advertising, we believe that the future of digital engagement is conversational, personalized, and agentic. Our strategic vision is rooted ...

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Broadcasters’ Due Diligence with Programmatic CTV is Paying Off
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European broadcasters have by-and-large taken a fairly cautious approach to programmatic CTV says Steph Miller, Commercial Director EMEA at Publica by IAS, ...

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Adtech Insiders Propose Bold Google Antitrust Remedies
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According to the ruling, issued by U.S. district judge Leonie Brinkema in the Eastern District of Virginia, the company operates two illegal monopolies in ...

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Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV
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There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing ...

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Curation Won’t Just Enhance Programmatic – It Could Replace It
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For all the benefits of programmatic advertising, its implementation has also created its share of bad incentives, writes Aly Nurmohamed, Founder and CEO of ...

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Programmatic is Helping TV Go After Search and Social Budgets
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The convergence of TV trading and programmatic is democratising TV advertising says Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi, bringing ...

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OpenWeb Names New CEO After Ousting Its Founder
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The advertising technology company OpenWeb appointed industry veteran Jim Daily as its new chief executive officer on Monday, marking a new era for the firm ...

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Automating OOH Beyond Programmatic – OOH TODAY
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Automating OOH Beyond Programmatic - OOH TODAY ...

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Programmatic Creative Vs. DCO – MobileAds.com
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Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives with programmatic advertising ...

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