{"id":7070804,"date":"2026-10-13T15:27:41","date_gmt":"2026-10-13T15:27:41","guid":{"rendered":"https:\/\/accountants4yourbusiness.co.uk\/business\/finance\/757-steve-jobs-hated-the-name-genius-bar-how-he-came-around-with-ron-johnson\/"},"modified":"2026-10-13T15:27:41","modified_gmt":"2026-10-13T15:27:41","slug":"757-steve-jobs-hated-the-name-genius-bar-how-he-came-around-with-ron-johnson","status":"publish","type":"post","link":"https:\/\/accountants4yourbusiness.co.uk\/?p=7070804","title":{"rendered":"#757: Steve Jobs Hated the Name \u201cGenius Bar.\u201d How He Came Around, with Ron Johnson"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div class=\"smart-track-player-container stp-color-ff5252-EEEEEE spp-stp-desktop\" data-uid=\"e5a7ea25\"><\/div>\n<div class=\"spp-shsp-form spp-shsp-form-e5a7ea25\"><\/div>\n<div style=\"font-family:&#039;Instrument Sans&#039;, sans-serif;color:#1C1F2B\">\n<p style=\"font-size:17px;line-height:1.7;margin:28px 0 20px 0\">\n    On the morning Apple opened its first stores, Ron Johnson called Steve Jobs to apologize. Thirty minutes before the doors opened in Glendale, California, only about 50 people were in line, and Ron was sure he&#8217;d blown it. Steve&#8217;s reply (&#8220;have faith, they&#8217;ll come&#8221;) said a lot about the Steve Jobs leadership style Ron had spent the past year learning.\n  <\/p>\n<p style=\"font-size:17px;line-height:1.7;margin:0 0 20px 0\">\n    They came. By closing time, 7,000 people had visited the store, in a line that wound down the mall, past JCPenney, and out into the parking lot.\n  <\/p>\n<p style=\"font-size:17px;line-height:1.7;margin:0 0 20px 0\">\n    Ron hadn&#8217;t come from tech. He&#8217;d turned down Goldman Sachs to unload trucks at Mervyn&#8217;s, then brought Michael Graves design to Target. When Steve first asked him to send an email, he had to admit he&#8217;d never sent one.\n  <\/p>\n<p style=\"font-size:17px;line-height:1.7;margin:0 0 20px 0\">\n    Ron came on the show to talk about what Steve Jobs leadership looked like up close: the nightly 8 p.m. phone calls, the Saturday-morning blowup over a few columns in a Boston-area store, and how Steve went from hating the name &#8220;Genius Bar&#8221; to trademarking it in a single day.\n  <\/p>\n<p style=\"font-size:17px;line-height:1.7;margin:0 0 28px 0\">\n    He also talks about the bet that didn&#8217;t work. As CEO of JCPenney, Ron brought an Apple-sized vision to a 100-year-old company and moved before he&#8217;d earned his team&#8217;s trust. He explains why lessons from Steve Jobs leadership couldn&#8217;t make up for that, and what it taught him about leading change.\n  <\/p>\n<p>  <!-- PODCAST BUTTONS --><\/p>\n<div style=\"margin:0 0 28px 0\">\n<p>    <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/steve-jobs-hated-the-name-genius-bar-how-he-came\/id1079598542?i=1000794524859\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;vertical-align:top;background:#FFFDFA;border-radius:14px;padding:10px 14px;margin:0 12px 10px 0;color:#1C1F2B;text-decoration:none\"><span style=\"display:inline-block;position:relative;vertical-align:middle;width:42px;height:42px;margin-right:10px;background:#A94FEA;border-radius:10px\"><span style=\"position:absolute;left:10px;top:5px;width:22px;height:22px;border:2px solid #FFFFFF;border-radius:50%\"><\/span><span style=\"position:absolute;left:14px;top:9px;width:14px;height:14px;border:2px solid #FFFFFF;border-radius:50%\"><\/span><span style=\"position:absolute;left:18px;top:15px;width:6px;height:6px;background:#FFFFFF;border-radius:50%\"><\/span><span style=\"position:absolute;left:17px;top:21px;width:8px;height:16px;background:#FFFFFF;border-radius:6px\"><\/span><\/span><span style=\"display:inline-block;vertical-align:middle;line-height:1.08\"><span style=\"display:block;font-size:11px;font-weight:400;margin-bottom:3px\">Listen on<\/span><strong style=\"display:block;font-size:16px;font-weight:700;white-space:nowrap\">Apple Podcasts<\/strong><\/span><\/a><a href=\"https:\/\/open.spotify.com\/episode\/6DXmZPWMqDTx66McnbUWuH?si=d7efcb7b6cc24cd8\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;vertical-align:top;background:#FFFDFA;border-radius:14px;padding:10px 14px;margin:0 12px 10px 0;color:#1C1F2B;text-decoration:none\"><span style=\"display:inline-block;position:relative;vertical-align:middle;width:42px;height:42px;margin-right:10px;background:#55D96B;border-radius:50%\"><span style=\"position:absolute;left:9px;top:12px;width:24px;height:7px;border-top:3px solid #17202A;border-radius:50%;transform:rotate(5deg)\"><\/span><span style=\"position:absolute;left:11px;top:18px;width:20px;height:6px;border-top:2.5px solid #17202A;border-radius:50%;transform:rotate(5deg)\"><\/span><span style=\"position:absolute;left:13px;top:24px;width:16px;height:5px;border-top:2.5px solid #17202A;border-radius:50%;transform:rotate(5deg)\"><\/span><\/span><span style=\"display:inline-block;vertical-align:middle;line-height:1.08\"><span style=\"display:block;font-size:11px;font-weight:400;margin-bottom:3px\">Listen on<\/span><strong style=\"display:block;font-size:17px;font-weight:700;white-space:nowrap\">Spotify<\/strong><\/span><\/a><a href=\"https:\/\/youtu.be\/W4O5M8P1dR4\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;vertical-align:top;background:#FFFDFA;border-radius:14px;padding:10px 14px;margin:0 0 10px 0;color:#1C1F2B;text-decoration:none\"><span style=\"display:inline-block;position:relative;vertical-align:middle;width:42px;height:42px;margin-right:10px;background:#E24B4A;border-radius:10px\"><span style=\"position:absolute;left:15px;top:12px;width:0;height:0;border-top:9px solid transparent;border-bottom:9px solid transparent;border-left:15px solid #FFFFFF\"><\/span><\/span><span style=\"display:inline-block;vertical-align:middle;line-height:1.08\"><span style=\"display:block;font-size:11px;font-weight:400;margin-bottom:3px\">Watch on<\/span><strong style=\"display:block;font-size:16px;font-weight:700;white-space:nowrap\">YouTube<\/strong><\/span><\/a><\/p>\n<\/div>\n<p>  <!-- KEY TAKEAWAYS --><\/p>\n<details style=\"background:#FFFDFA;border:1px solid #C09D50;border-radius:14px;overflow:hidden;margin:0 0 14px 0\">\n<summary style=\"cursor:pointer;padding:18px 22px;display:flex;align-items:center;justify-content:space-between;gap:16px\">\n<div style=\"border-left:1px solid #D8B56A;padding-left:18px\">\n<h2 style=\"font-family:&#039;Instrument Serif&#039;, serif;font-size:28px;line-height:1.05;color:#1C1F2B;margin:0 0 4px 0;font-weight:normal\">\n          Key Takeaways<br \/>\n        <\/h2>\n<div style=\"font-size:15px;line-height:1.35;color:#555966\">\n          The biggest ideas from the conversation\n        <\/div>\n<\/p>\n<\/div>\n<div style=\"flex-shrink:0;width:40px;height:40px;border:2px solid #C09D50;border-radius:50%;color:#C09D50;font-size:28px;line-height:1;display:flex;align-items:center;justify-content:center\">\n        <span style=\"display:block;transform:translateY(-1px)\">+<\/span>\n      <\/div>\n<\/summary>\n<div style=\"padding:18px 22px 20px 22px;font-size:16px;line-height:1.65\">\n<ul style=\"margin:0;padding-left:20px\">\n<li style=\"margin:0 0 12px 0\"><strong>The best idea wins, not the boss:<\/strong> Ron says Steve was never the dictator people imagine. He hated malls and the name Genius Bar, then reversed himself on both once he heard the reasoning, a core trait of Steve Jobs leadership.<\/li>\n<li style=\"margin:0 0 12px 0\"><strong>Invest heavily before handing over the keys:<\/strong> Steve Jobs leadership meant delegating fully but investing heavily first. For about a year, Steve called Ron every night at 8 p.m. to talk family, faith, Pixar, and Apple, so Ron would know how Steve thought.<\/li>\n<li style=\"margin:0 0 12px 0\"><strong>Big goals are easier to rally behind:<\/strong> Ron&#8217;s high school soccer team won two games one year and made the state tournament the next, after he set an outsized goal. He argues people work harder chasing something great than chasing small improvements, and that playing it safe keeps a career moving at an ordinary pace.<\/li>\n<li style=\"margin:0 0 12px 0\"><strong>Design around service, not selling:<\/strong> When Ron&#8217;s team shared their best-ever service experiences, 16 of roughly 18 people named a hotel. That insight shaped the Apple Store: warm welcomes modeled on the Ritz-Carlton, and a bar that dispensed advice instead of drinks, later named the Genius Bar.<\/li>\n<li style=\"margin:0 0 12px 0\"><strong>Trust has to come before transformation:<\/strong> At Apple, Ron inherited trust because Steve had picked him; at JCPenney, nobody knew him, and he overhauled pricing within three months. He says the vision wasn&#8217;t what failed, but moving too fast to earn his team&#8217;s trust was.<\/li>\n<li style=\"margin:0\"><strong>Cure analysis paralysis by trusting instinct:<\/strong> Ron says overthinking usually means relying too much on the mind and not enough on instinct. His fix is to put the spreadsheet down, take a walk, visit stores, and observe real people until that inner voice comes through.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<p>  <!-- RESOURCES --><\/p>\n<details style=\"background:#FFFDFA;border:1px solid #C09D50;border-radius:14px;overflow:hidden;margin:0 0 14px 0\">\n<summary style=\"cursor:pointer;padding:18px 22px;display:flex;align-items:center;justify-content:space-between;gap:16px\">\n<div style=\"border-left:1px solid #D8B56A;padding-left:18px\">\n<h2 style=\"font-family:&#039;Instrument Serif&#039;, serif;font-size:28px;line-height:1.05;color:#1C1F2B;margin:0 0 4px 0;font-weight:normal\">\n          Resources<br \/>\n        <\/h2>\n<div style=\"font-size:15px;line-height:1.35;color:#555966\">\n          Links, tools and references mentioned\n        <\/div>\n<\/p>\n<\/div>\n<div style=\"flex-shrink:0;width:40px;height:40px;border:2px solid #C09D50;border-radius:50%;color:#C09D50;font-size:28px;line-height:1;display:flex;align-items:center;justify-content:center\">\n        <span style=\"display:block;transform:translateY(-1px)\">+<\/span>\n      <\/div>\n<\/summary>\n<div style=\"padding:18px 22px 20px 22px;font-size:16px;line-height:1.65\">\n<p style=\"margin:0 0 14px 0\">\n        <strong>Would you turn down $120K for work you love?<\/strong><br \/>\n        Find out what&#8217;s really driving your money choices:<br \/>\n        <a href=\"https:\/\/affordanything.com\/fiire\" target=\"_blank\" rel=\"noopener\">affordanything.com\/fiire<\/a>\n      <\/p>\n<p style=\"margin:0 0 14px 0\">\n        <strong>Shop Different by Ron Johnson<\/strong><br \/>\n        Ron&#8217;s novel-style account of building the Apple Stores, with an inside look at Steve Jobs leadership:<br \/>\n        <a href=\"https:\/\/amzn.to\/4yFA1SH\" target=\"_blank\" rel=\"noopener\">Get the book<\/a>\n      <\/p>\n<p style=\"margin:0\">\n        <strong>Ron&#8217;s website<\/strong><br \/>\n        Learn more about Ron and order Shop Different:<br \/>\n        <a href=\"https:\/\/ronjohnsonshopsdifferent.com\" target=\"_blank\" rel=\"noopener\">ronjohnsonshopsdifferent.com<\/a>\n      <\/p>\n<\/p>\n<\/div>\n<\/details>\n<p>  <!-- CHAPTERS --><\/p>\n<details style=\"background:#FFFDFA;border:1px solid #C09D50;border-radius:14px;overflow:hidden;margin:0 0 14px 0\">\n<summary style=\"cursor:pointer;padding:18px 22px;display:flex;align-items:center;justify-content:space-between;gap:16px\">\n<div style=\"border-left:1px solid #D8B56A;padding-left:18px\">\n<h2 style=\"font-family:&#039;Instrument Serif&#039;, serif;font-size:28px;line-height:1.05;color:#1C1F2B;margin:0 0 4px 0;font-weight:normal\">\n          Chapters<br \/>\n        <\/h2>\n<div style=\"font-size:15px;line-height:1.35;color:#555966\">\n          Jump to a specific part of the conversation\n        <\/div>\n<\/p>\n<\/div>\n<div style=\"flex-shrink:0;width:40px;height:40px;border:2px solid #C09D50;border-radius:50%;color:#C09D50;font-size:28px;line-height:1;display:flex;align-items:center;justify-content:center\">\n        <span style=\"display:block;transform:translateY(-1px)\">+<\/span>\n      <\/div>\n<\/summary>\n<div style=\"padding:18px 22px 20px 22px;font-size:16px;line-height:1.65\">\n<p style=\"margin:0 0 14px 0;color:#555966\">\n        <em>Note: Timestamps are approximate and may vary across listening platforms due to dynamically inserted ads.<\/em>\n      <\/p>\n<table role=\"presentation\" style=\"width:100%;border-collapse:collapse;font-size:15px;line-height:1.5\">\n<tr>\n<td style=\"width:90px;color:#C09D50;font-weight:700;padding:9px 0\">02:14<\/td>\n<td style=\"padding:9px 0\">Why a few columns made Steve Jobs furious<\/td>\n<\/tr>\n<tr>\n<td style=\"width:90px;color:#C09D50;font-weight:700;padding:9px 0\">08:44<\/td>\n<td style=\"padding:9px 0\">How he talked Steve Jobs into shopping malls<\/td>\n<\/tr>\n<tr>\n<td style=\"width:90px;color:#C09D50;font-weight:700;padding:9px 0\">15:33<\/td>\n<td style=\"padding:9px 0\">Why he turned down $120K to unload trucks<\/td>\n<\/tr>\n<tr>\n<td style=\"width:90px;color:#C09D50;font-weight:700;padding:9px 0\">22:10<\/td>\n<td style=\"padding:9px 0\">Why big goals beat small improvements<\/td>\n<\/tr>\n<tr>\n<td style=\"width:90px;color:#C09D50;font-weight:700;padding:9px 0\">29:24<\/td>\n<td style=\"padding:9px 0\">How to sell a risky idea to cautious coworkers<\/td>\n<\/tr>\n<tr>\n<td style=\"width:90px;color:#C09D50;font-weight:700;padding:9px 0\">37:02<\/td>\n<td style=\"padding:9px 0\">The $30 tea kettle that caught Steve Jobs&#8217; eye<\/td>\n<\/tr>\n<tr>\n<td style=\"width:90px;color:#C09D50;font-weight:700;padding:9px 0\">46:02<\/td>\n<td style=\"padding:9px 0\">Why a record-breaking opening day was misleading<\/td>\n<\/tr>\n<tr>\n<td style=\"width:90px;color:#C09D50;font-weight:700;padding:9px 0\">56:26<\/td>\n<td style=\"padding:9px 0\">How a hotel inspired the Genius Bar<\/td>\n<\/tr>\n<tr>\n<td style=\"width:90px;color:#C09D50;font-weight:700;padding:9px 0\">1:14:40<\/td>\n<td style=\"padding:9px 0\">Why JCPenney failed: trust, not vision<\/td>\n<\/tr>\n<tr>\n<td style=\"width:90px;color:#C09D50;font-weight:700;padding:9px 0\">1:35:54<\/td>\n<td style=\"padding:9px 0\">How to escape analysis paralysis<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<\/details>\n<p>  <!-- SPONSORS --><\/p>\n<details style=\"background:#FFFDFA;border:1px solid #C09D50;border-radius:14px;overflow:hidden;margin:0 0 24px 0\">\n<summary style=\"cursor:pointer;padding:18px 22px;display:flex;align-items:center;justify-content:space-between;gap:16px\">\n<div style=\"border-left:1px solid #D8B56A;padding-left:18px\">\n<h2 style=\"font-family:&#039;Instrument Serif&#039;, serif;font-size:28px;line-height:1.05;color:#1C1F2B;margin:0 0 4px 0;font-weight:normal\">\n          Sponsors<br \/>\n        <\/h2>\n<div style=\"font-size:15px;line-height:1.35;color:#555966\">\n          Sponsors supporting this episode\n        <\/div>\n<\/p>\n<\/div>\n<div style=\"flex-shrink:0;width:40px;height:40px;border:2px solid #C09D50;border-radius:50%;color:#C09D50;font-size:28px;line-height:1;display:flex;align-items:center;justify-content:center\">\n        <span style=\"display:block;transform:translateY(-1px)\">+<\/span>\n      <\/div>\n<\/summary>\n<div style=\"padding:18px 22px 20px 22px;font-size:16px;line-height:1.65\">\n<div style=\"padding:0 0 16px 0;margin:0 0 16px 0\">\n<p style=\"margin:0 0 4px 0\"><strong><a href=\"https:\/\/mintmobile.com\/paula\" target=\"_blank\" rel=\"noopener\">Mint Mobile<\/a><\/strong><\/p>\n<p style=\"margin:0\">Get your new wireless plan for just $15 a month at mintmobile.com\/paula. That&#8217;s it, there&#8217;s no catch.<\/p>\n<\/p>\n<\/div>\n<div style=\"padding:0 0 16px 0;margin:0 0 16px 0\">\n<p style=\"margin:0 0 4px 0\"><strong><a href=\"https:\/\/masterclass.com\/afford\" target=\"_blank\" rel=\"noopener\">MasterClass<\/a><\/strong><\/p>\n<p style=\"margin:0\">MasterClass keeps adding new classes, so there&#8217;s never been a better time to get in. Right now, as a listener of this show, you get at least 15% off any annual membership at masterclass.com\/afford.<\/p>\n<\/p>\n<\/div>\n<div style=\"padding:0 0 16px 0;margin:0 0 16px 0\">\n<p style=\"margin:0 0 4px 0\"><strong><a href=\"https:\/\/policygenius.com\/\" target=\"_blank\" rel=\"noopener\">Policygenius<\/a><\/strong><\/p>\n<p style=\"margin:0\">Find 20-year life insurance policies starting at just $276 a year for $1 million in coverage. Compare quotes from top companies and see how much you could save at policygenius.com.<\/p>\n<\/p>\n<\/div>\n<div style=\"padding:0 0 16px 0;margin:0 0 16px 0\">\n<p style=\"margin:0 0 4px 0\"><strong><a href=\"https:\/\/wayfair.com\/\" target=\"_blank\" rel=\"noopener\">Wayfair<\/a><\/strong><\/p>\n<p style=\"margin:0\">Transform your space with pieces that hold up to real life. Join Wayfair Rewards today and get 5% back on every purchase at wayfair.com, or shop the Wayfair app for all things home.<\/p>\n<\/p>\n<\/div>\n<div>\n<p style=\"margin:0 0 4px 0\"><strong><a href=\"https:\/\/monarch.com\/\" target=\"_blank\" rel=\"noopener\">Monarch<\/a><\/strong><\/p>\n<p style=\"margin:0\">Write your own money story with Monarch. Use code AFFORD at monarch.com to get 50% off your first year of Monarch Core, just $50.<\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/details>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>On the morning Apple opened its first stores, Ron Johnson called Steve Jobs to apologize. Thirty minutes before the doors opened in Glendale, California, only about 50 people were in line, and Ron was sure he&#8217;d blown it. Steve&#8217;s reply (&#8220;have faith, they&#8217;ll come&#8221;) said a lot about the Steve Jobs leadership style Ron had [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[1449,16854,38495,11011,6923,13477,4956],"dealstore":[],"offerexpiration":[],"class_list":["post-7070804","post","type-post","status-publish","format-standard","hentry","category-finance","tag-bar","tag-genius","tag-hated","tag-jobs","tag-johnson","tag-ron","tag-steve"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#757: Steve Jobs Hated the Name \u201cGenius Bar.\u201d How He Came Around, with Ron Johnson - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants4yourbusiness.co.uk\/?p=7070804\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#757: Steve Jobs Hated the Name \u201cGenius Bar.\u201d How He Came Around, with Ron Johnson - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"On the morning Apple opened its first stores, Ron Johnson called Steve Jobs to apologize. Thirty minutes before the doors opened in Glendale, California, only about 50 people were in line, and Ron was sure he&#8217;d blown it. 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