{"id":7073070,"date":"2026-10-22T20:32:55","date_gmt":"2026-10-22T20:32:55","guid":{"rendered":"https:\/\/accountants4yourbusiness.co.uk\/?p=7073070"},"modified":"2026-10-22T20:32:55","modified_gmt":"2026-10-22T20:32:55","slug":"apples-renewed-pitch-for-our-tvs","status":"publish","type":"post","link":"https:\/\/accountants4yourbusiness.co.uk\/?p=7073070","title":{"rendered":"Apple\u2019s Renewed Pitch for Our TVs"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-sqsp-text-block-content=\"\">\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"><strong>Apple\u2019s Renewed Pitch for Our TVs<\/strong><\/p>\n<p>While HomeView was the most noteworthy announcement coming out of Apple\u2019s home \u201cexperience\u201d in NYC last week, Apple\u2019s renewed play for our TVs deserves attention.<\/p>\n<p>As part of last week\u2019s announcements, the updated Apple TV 4K will support up to four HomePods in a surround sound setup. Both HomePod (2nd gen) and HomePod mini 2 will work in such setups as long as matching pairs are used (i.e. a HomePod and HomePod mini 2 cannot be paired together as front or rear speakers). True surround sound capability marks the most aggressive move from Apple yet in going after home theater setups.<\/p>\n<p>When Apple announced four-speaker surround sound support for HomePods and Apple TV 4K, Sonos was the first company that came to mind. In recent years, Sonos had placed a big bet on suppling speakers and related equipment for in-home theater environments. In some ways, in-home theaters were the thing keeping Sonos speaker sales afloat. It has been incredibly difficult to sell people on $250+ stationary speakers for the home using a\u00a0pure audio consumption sales pitch. Sonos was right to focus on<\/p>\n<h2 style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"><strong>This article is available exclusively to Above Avalon members. <\/strong>Become a member using the payment forms ($20\/month or $200\/year) below. Members can continue reading this article <a target=\"_blank\" href=\"https:\/\/aboveavalon.ghost.io\/ghost\/#\/editor\/post\/6ad98a567ba571000137f4ce\"><u>here<\/u><\/a>.<\/h2>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">An audio version of this article is available to members who have the Podcasts add-on (+$10\/month or +$100\/year) attached to their Above Avalon membership.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s Renewed Pitch for Our TVs While HomeView was the most noteworthy announcement coming out of Apple\u2019s home \u201cexperience\u201d in NYC last week, Apple\u2019s renewed play for our TVs deserves attention. As part of last week\u2019s announcements, the updated Apple TV 4K will support up to four HomePods in a surround sound setup. Both HomePod [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":353435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11768],"tags":[14520,15057,42511,24113],"dealstore":[],"offerexpiration":[],"class_list":["post-7073070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-2","tag-apples","tag-pitch","tag-renewed","tag-tvs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple\u2019s Renewed Pitch for Our TVs - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants4yourbusiness.co.uk\/?p=7073070\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple\u2019s Renewed Pitch for Our TVs - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Apple\u2019s Renewed Pitch for Our TVs While HomeView was the most noteworthy announcement coming out of Apple\u2019s home \u201cexperience\u201d in NYC last week, Apple\u2019s renewed play for our TVs deserves attention. As part of last week\u2019s announcements, the updated Apple TV 4K will support up to four HomePods in a surround sound setup. 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