{"id":7078481,"date":"2026-11-12T05:19:47","date_gmt":"2026-11-12T05:19:47","guid":{"rendered":"https:\/\/accountants4yourbusiness.co.uk\/?p=7078481"},"modified":"2026-11-12T05:19:47","modified_gmt":"2026-11-12T05:19:47","slug":"editorial-review-wickedly-branded-by-beverly-cornell","status":"publish","type":"post","link":"https:\/\/accountants4yourbusiness.co.uk\/?p=7078481","title":{"rendered":"Editorial Review: “Wickedly Branded” by Beverly Cornell"},"content":{"rendered":"


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Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women<\/em><\/strong> by Beverly Cornell takes us on an incredible journey of self-discovery. It is a must-read for all women entrepreneurs.<\/p>\n

Review<\/h2>\n

Do you feel dissatisfied even after accomplishing a great deal? Do you feel that your true self remains unrecognized despite your hard work? Do you feel overwhelmed?<\/p>\n

If so, you should definitely get your copy of Beverly Cornell\u2019s Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women<\/em><\/strong>. In her book, Cornell takes us on a journey to recognize what has been shaping our choices, claim what we truly want to choose at the moment, be seen, and lead the way for the future.<\/p>\n

Being a woman entrepreneur is no easy feat. Despite all the progress made in the last few decades, business is still a man\u2019s world. Traditionally, men have a wife taking care of the house and children. More often than not, women entrepreneurs have to juggle between work and household duties. Naturally, they get overwhelmed. Having a soldier husband who stays out in the front lines for extended periods of time has made things more challenging for Cornell. The constant moves also shaped her life. Cornell strove to get out of the conventional 9-to-5 model and create a business that would help her balance her home life and work life. In the process, she, like most women, normalized the growing expectations and overwhelming work pressure. Women entrepreneurs inadvertently find themselves carrying on doing something just because they are the best at it, despite the fact that they can easily delegate the work to focus on things that need their attention more. Cornell invites us to unpack our \u201cShould Suitcase\u201d and differentiate between inherited expectations and chosen priorities. What may have been our need at one point in time may not be what we want now. Cornell teaches us to claim what our true selves want at the moment. Then, we have \u201cThe Flying Monkeys.\u201d Distractions like perfectionism, comparison, outside advice, fear, and doubt make us skeptical about our own decisions. Cornell helps us to identify and avoid them. Then, we have \u201cThe Vanishing Finish Line.\u201d As humans, we never feel that enough is ever enough. Reaching a milestone leads us to create a new one. Cornell makes us understand the importance of reaping the joy and satisfaction after achieving a goal. She shows us how to define a clear goal by discarding the ones that no longer align with our views, walk the path to achieve it, and be satisfied after accomplishing it. Cornell underscores the importance of claiming our true selves, making our voices heard, perspectives respected, and creating a legacy for future generations of women. Her idea of a business model is truly impressive.<\/p>\n

Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women<\/em><\/strong> is undoubtedly a well-written book. Beverly Cornell\u2019s experience as a brand strategist shines through. I loved how she uses the story of The Wizard of Oz<\/em> to explain her points. I feel this makes the book very relatable. Cornell uses easy-to-understand language and colorful illustrations to underscore her points. At the end of each chapter, we have the \u201cMagic in Motion\u201d section. I found this to be really helpful. The new \u201cWickedly\u201d words in these sections are truly inspiring. I also appreciate \u201cThe Wickedly Branded\u00ae Companion\u201d and \u201cThe Wickedly Branded\u00ae Playbook.\u201d I love how Cornell includes personal anecdotes. I felt like I was walking in her shoes when she described her experience as an army wife and an entrepreneur. The stories about Math and homemade strawberry jam reminded me of my childhood. I could also relate to her diagnosis of AuDHD.<\/p>\n

Overall, I learned a lot from Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women<\/em><\/strong> by Beverly Cornell. I highly recommend this to women, irrespective of the field they work in. Also, I believe men will benefit from this book as well. It will not only help them support the women in their lives but also enable them to implement the strategies in their own lives.<\/p>\n

About the Author<\/h2>\n
\"beverly<\/figure>\n

Beverly Cornell founded Wickedly Branded\u00ae and works in branding, marketing, and business strategy. She hosts the Wickedly Branded\u00ae: Marketing, Magic and Messy Middle Podcast and wrote Marketing for Entrepreneurs: A Quick Guide to Spark & Ignite Your Marketing\u00ae and its companion workbook.<\/p>\n

Book Details<\/h2>\n
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  • Title: Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women<\/li>\n
  • Author: Beverly Cornell<\/li>\n
  • Genre: Nonfiction<\/li>\n
  • Theme: Self-discovery, Identity, Brand, Entrepreneurship, Marketing, Women <\/li>\n
  • Publication Date: October 23, 2026<\/li>\n
  • ISBN or ASIN: B0HM2CNVDQ<\/li>\n
  • Number of Pages: 341<\/li>\n
  • Minimum Audience Age: 18+<\/li>\n<\/ul>\n

    Book Themes<\/h2>\n

    (Note: 0=none, 1=a few, 2=considerable, 3=pronounced, 4=excessive)<\/em><\/p>\n

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    • Sexual themes: 0<\/li>\n
    • Religious themes: 0<\/li>\n
    • Violence, self-harm, etc.: 0 <\/li>\n
    • Crude language, expletives, swearing, etc.: 0<\/li>\n
    • Other adult themes: 0 <\/li>\n<\/ul>\n

      Rating<\/h2>\n
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      • Content: 5 stars <\/li>\n
      • Writing Style: 5 stars<\/li>\n
      • Appeal to Target Audience: 5 stars <\/li>\n
      • Uniqueness: 5 stars <\/li>\n
      • Editing: 4 stars<\/li>\n
      • Other factors: 5 stars <\/li>\n
      • Overall:<\/strong> 4.83 out of 5<\/strong> stars<\/strong><\/li>\n<\/ul>\n
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