{"id":78155,"date":"2025-02-09T16:12:16","date_gmt":"2025-02-09T16:12:16","guid":{"rendered":"https:\/\/accountants4yourbusiness.co.uk\/analytics\/take-your-audience-retention-to-the-next-level\/"},"modified":"2025-02-09T16:12:16","modified_gmt":"2025-02-09T16:12:16","slug":"take-your-audience-retention-to-the-next-level","status":"publish","type":"post","link":"https:\/\/accountants4yourbusiness.co.uk\/?p=78155","title":{"rendered":"Take your audience retention to the next level!"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"wtr-content\" data-bg=\"#0cacf8\" data-fg=\"#0cacf8\" data-width=\"5\" data-mute=\"\" data-fgopacity=\"1.00\" data-mutedopacity=\"1.00\" data-placement=\"top\" data-placement-offset=\"48\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"1\" data-shadow=\"1\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"0\" data-commentsbg=\"#0cacf8\" data-location=\"page\" data-mutedfg=\"#0cacf8\" data-endfg=\"#f44813\" data-rtl=\"\">\n<p>Following on from our recent video blog on the effects of Ad Blockers, we interviewed Florian Rieupet, Product Manager at AT Internet about the ways to boost your customer Retention levels. <\/p>\n<p>Watch the video to learn more! <\/p>\n<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-80 vc_video-align-center\">\n<div class=\"wpb_wrapper\">\n<p><iframe loading=\"lazy\" title=\"R\u00e9tention client et digital analytics\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/B8EEqd5FzQQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>Customer retention<br \/>\nrefers to the ability of companies to keep hold of their online audience,<br \/>\nreduce the impact of the churn rate and boost customer value over the long<br \/>\nterm. <\/p>\n<p>Effective customer<br \/>\nretention will enable you to secure new revenue from existing customers in the<br \/>\nform of repeat purchases, boost subscription rates, initiate repeated article<br \/>\nviewing and generate additional purchases. It\u2019s also an effective way to help<br \/>\nmaintain and increase ad impressions over time as well as keep your audience<br \/>\nre-circulating through your brand\u2019s network of linked sites. It\u2019s well known<br \/>\nthat retaining an existing audience is far less costly than acquiring or<br \/>\nconverting a new one \u2013 a 5% increase in retention can increase profits by up to<br \/>\n95%.<\/p>\n<h2>Customer retention and digital analytics<\/h2>\n<p>The three guiding<br \/>\nprinciples of customer retention are \u2013 understanding your customers: paid vs<br \/>\norganic sources generate visitors with varying rates of loyalty \u2013 segmenting<br \/>\nthem into relevant groups \u2013 and creating a strategy to efficiently target them.<\/p>\n<p>Media companies can<br \/>\nuse analytics to drive their retention actions and segment their audience. This<br \/>\nwill obviously involve different methods depending on the type of media<br \/>\norganisation but can include some of the following groups:<\/p>\n<ul>\n<li>The most and least frequent users and the longest-term loyal users<\/li>\n<li>Recent or new subscribers<\/li>\n<li>Specific themes (such as \u2018culture\u2019) or publication titles (e.g. Le<br \/>\nMonde)<\/li>\n<li>Specific publication usage to identify new possibilities for crossover<br \/>\nsubscription offers<\/li>\n<\/ul>\n<p>It\u2019s also essential to<br \/>\nsegment populations that are at risk of churning. For media publications and<br \/>\nsubscriptions, you might segment on subscribers who visit your site less<br \/>\nfrequently (churn indicators obviously vary between companies). Digital analytics and segmentation can help you deepen<br \/>\nbrand engagement, increase visitor spend, create brand ambassadors, and predict<br \/>\nCustomer Lifetime Value (CLV). Once the segments have<br \/>\nbeen identified, it is important to track and target users across their<br \/>\ndevices.<\/p>\n<h2>Cross-device analysis of retention<\/h2>\n<p>Cross-device<br \/>\nusage is essential to measure as it will significantly affect your analyses \u2013<br \/>\nonline audiences are likely to use a range of devices to visit a site on any<br \/>\ngiven day, and this can be difficult to recognise. Users can often appear to<br \/>\nleave a particular site or app, when they have in fact simply changed device.<br \/>\nHarnessing cross-device analytics is therefore crucial to obtain an accurate<br \/>\nview of how users interact with your content and media brand. One way to do<br \/>\nthis is to encourage your audience to login permanently to all your sites.<\/p>\n<p>Permanent<br \/>\nlogin is where a user remains signed in across connected sites thanks to<br \/>\ncookies and the \u2018remember me\u2019 option. It will give you an insight into audience<br \/>\nbehaviour and provide a more reliable level of cross-device measurement. A more<br \/>\neffective method is single sign-on (SSO) where a user only needs to login to a<br \/>\nsingle account to be recognised across a network of sites belonging to a<br \/>\nparticular publisher or media group. This goes a step further than permanent<br \/>\nlogin by making it easier and more appealing for a user to login \u2013 they only have to sign in once to get access to all<br \/>\ntheir accounts across a range of sites. It is an efficient way<br \/>\nto gain a comprehensive overview of cross-device usage and reliably measure<br \/>\nyour audience. <\/p>\n<h2>Building a retention matrix<\/h2>\n<p>A <a href=\"https:\/\/blog.atinternet.com\/en\/how-to-measure-customer-retention-3-examples-with-user-insights\/\">retention graph or matrix<\/a> is a visual way to compare different aspects of your visitor population \u2013its main advantage is that you can focus on specific campaigns, sites and the different devices used. Obtaining a holistic view of repeat visits through cross-device analysis will help you comprehend not only who is visiting your sites, but also how often. <\/p>\n<p>Analysing the behaviour of visitors is essential for understanding audience loyalty, and to carry out a thorough analysis, you need <a href=\"https:\/\/content.atinternet.com\/data-quality-in-digital-analytics\/\">optimal and quality data<\/a>. Using retention graphs is an effective way of visualising repeat visitors. A great place to start is with AT Internet\u2019s cutting edge digital analytics solution, the mobile CRM platform provided by our partner <a href=\"https:\/\/www.atinternet.com\/en\/solution\/partners\/batch\/\">Batch<\/a> and our upcoming RFE module. By gaining a solid understanding of visitor loyalty and churn rates, you can take proactive measures to boost your retention levels.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Following on from our recent video blog on the effects of Ad Blockers, we interviewed Florian Rieupet, Product Manager at AT Internet about the ways to boost your customer Retention levels. Watch the video to learn more! Customer retention refers to the ability of companies to keep hold of their online audience, reduce the impact [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":78156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[12577,3485,14962],"dealstore":[],"offerexpiration":[],"class_list":["post-78155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-audience","tag-level","tag-retention"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Take your audience retention to the next level! - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants4yourbusiness.co.uk\/?p=78155\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Take your audience retention to the next level! - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Following on from our recent video blog on the effects of Ad Blockers, we interviewed Florian Rieupet, Product Manager at AT Internet about the ways to boost your customer Retention levels. Watch the video to learn more! 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