Editorial Review: “Wickedly Branded” by Beverly Cornell

Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women by Beverly Cornell takes us on an incredible journey of self-discovery. It is a must-read for all women entrepreneurs.

Review

Do you feel dissatisfied even after accomplishing a great deal? Do you feel that your true self remains unrecognized despite your hard work? Do you feel overwhelmed?

If so, you should definitely get your copy of Beverly Cornell’s Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women. In her book, Cornell takes us on a journey to recognize what has been shaping our choices, claim what we truly want to choose at the moment, be seen, and lead the way for the future.

Being a woman entrepreneur is no easy feat. Despite all the progress made in the last few decades, business is still a man’s world. Traditionally, men have a wife taking care of the house and children. More often than not, women entrepreneurs have to juggle between work and household duties. Naturally, they get overwhelmed. Having a soldier husband who stays out in the front lines for extended periods of time has made things more challenging for Cornell. The constant moves also shaped her life. Cornell strove to get out of the conventional 9-to-5 model and create a business that would help her balance her home life and work life. In the process, she, like most women, normalized the growing expectations and overwhelming work pressure. Women entrepreneurs inadvertently find themselves carrying on doing something just because they are the best at it, despite the fact that they can easily delegate the work to focus on things that need their attention more. Cornell invites us to unpack our “Should Suitcase” and differentiate between inherited expectations and chosen priorities. What may have been our need at one point in time may not be what we want now. Cornell teaches us to claim what our true selves want at the moment. Then, we have “The Flying Monkeys.” Distractions like perfectionism, comparison, outside advice, fear, and doubt make us skeptical about our own decisions. Cornell helps us to identify and avoid them. Then, we have “The Vanishing Finish Line.” As humans, we never feel that enough is ever enough. Reaching a milestone leads us to create a new one. Cornell makes us understand the importance of reaping the joy and satisfaction after achieving a goal. She shows us how to define a clear goal by discarding the ones that no longer align with our views, walk the path to achieve it, and be satisfied after accomplishing it. Cornell underscores the importance of claiming our true selves, making our voices heard, perspectives respected, and creating a legacy for future generations of women. Her idea of a business model is truly impressive.

Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women is undoubtedly a well-written book. Beverly Cornell’s experience as a brand strategist shines through. I loved how she uses the story of The Wizard of Oz to explain her points. I feel this makes the book very relatable. Cornell uses easy-to-understand language and colorful illustrations to underscore her points. At the end of each chapter, we have the “Magic in Motion” section. I found this to be really helpful. The new “Wickedly” words in these sections are truly inspiring. I also appreciate “The Wickedly Branded® Companion” and “The Wickedly Branded® Playbook.” I love how Cornell includes personal anecdotes. I felt like I was walking in her shoes when she described her experience as an army wife and an entrepreneur. The stories about Math and homemade strawberry jam reminded me of my childhood. I could also relate to her diagnosis of AuDHD.

Overall, I learned a lot from Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women by Beverly Cornell. I highly recommend this to women, irrespective of the field they work in. Also, I believe men will benefit from this book as well. It will not only help them support the women in their lives but also enable them to implement the strategies in their own lives.

About the Author

Beverly Cornell founded Wickedly Branded® and works in branding, marketing, and business strategy. She hosts the Wickedly Branded®: Marketing, Magic and Messy Middle Podcast and wrote Marketing for Entrepreneurs: A Quick Guide to Spark & Ignite Your Marketing® and its companion workbook.

Book Details

• Title: Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women
• Author: Beverly Cornell
• Genre: Nonfiction
• Theme: Self-discovery, Identity, Brand, Entrepreneurship, Marketing, Women
• Publication Date: October 23, 2026
• ISBN or ASIN: B0HM2CNVDQ
• Number of Pages: 341
• Minimum Audience Age: 18+

Book Themes

(Note: 0=none, 1=a few, 2=considerable, 3=pronounced, 4=excessive)

• Sexual themes: 0
• Religious themes: 0
• Violence, self-harm, etc.: 0
• Crude language, expletives, swearing, etc.: 0
• Other adult themes: 0

Rating

• Content: 5 stars
• Writing Style: 5 stars
• Appeal to Target Audience: 5 stars
• Uniqueness: 5 stars
• Editing: 4 stars
• Other factors: 5 stars
• Overall: 4.83 out of 5 stars

Disclaimer: The content provided by The Chrysalis BREW Project is for informational purposes only. The views expressed in our reviews and articles are those of the individual writers and do not necessarily reflect the official stance of The Chrysalis BREW Project. Unless otherwise specified, product descriptions or author profiles are based on what has been provided by the author or publisher. We strive for accuracy, but we cannot guarantee the completeness or reliability of the information provided. External links are for convenience and do not imply endorsement. Readers are encouraged to conduct their own research and consult professionals as needed. The use of our content is at your own discretion. Please read our full disclaimer version as well as other relevant policies, terms, and conditions on the links below for more details.

Important Reads: About Us | Privacy Policy | Terms of Service | Disclaimer and Disclosure

For more posts like this, here’s the link: https://thechrysalisbrewproject.com/category/bookish-posts/.

Related