Can ChatGPT Replace UX Researchers? We wrote that title into our article three years ago, and some people thought it was click-bait. However, the ...

Continuing a decades-long tradition, in 2026 we worked with the UXPA to collect and understand the UX profession’s latest compensation, skills, ...

For some, synthetic users seem like a solution looking for a problem. Why take the U out of UX? We understand why there’s a need. If we’re ...

Can AI replace UX researchers? Well, UX researchers do a lot (they certainly do at MeasuringU). We’ve seen that AI can do lower-level assistant work ...

Buying a car can be an exercise in skepticism. Buyers have to deal with high-pressure showroom tactics, hidden fees, and the nagging suspicion that ...

Participant recruitment is one of the most costly (and time-consuming) withdrawals from a research budget. If AI can generate findings by learning ...

AI can replace research moderators. Maybe yes; maybe no. When we encounter interesting claims like that, we generally take the following approach: ...

“Are AI moderators as good as human moderators?” That’s a good question. It’d be good to have data to help answer that. Instead, we have claims from ...

We’re known in the industry for metrics, for methods, and for defining UX research measurement. But while we believe in using data to drive decisions, ...

What makes a good moderator? There is more to it than reading a script. While AI moderation is getting a lot of headlines, humans will still be ...