From Our Warehouse to the Armory


A Vision Takes Shape

When Jason approached Newel’s Jake Baer about designing the lounge, we were immediately excited. The setting was the Board of Officers Room, designed by Herter Brothers in 1880: a space defined by rich mahogany paneling, historic portraits, and an extraordinary decorative ceiling.
It started with a walk through our Long Island City warehouse. Jason brought an incredible eye for how pieces from different periods could work together. Moving through the collection, he saw connections between shapes, colors, textures, and materials, imagining how each selection would contribute to the room as a whole.
Our team worked alongside him to help bring that vision to life. Watching pieces from across the warehouse come together at the Armory was one of the most rewarding parts of the collaboration.

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